Brief
This event poster was assigned as a school project, based on a personal hobby which was crafting earrings. One poster could include type and self photographed imagery, however the other could only feature type. Additionally, only two typefaces per poster were allowed in the design. Each poster had to incorporate three levels of hierarchy, which included body copy that introduced the event to the audience.
Type Only
Type and Image
Process: Comps
For each design, three thumbnails were chosen to create inked compositions. Choosing the most clever and well-thought out ideas, each thumbnail was sketched in half scale from the original 11x17 dimensions with red pencil. After inking the sketches, they were mounted on black paper. After meeting with the client, it was decided that different parts from the comps could work together to make a more interesting and effective design.
Final Design
The first poster includes a statement, "Join Us," to play on the idea of crafting earrings with the joining of beads and threaded chain. The overall design has a paper like texture with ripped pieces of paper to emphasize on the idea of D.I.Y. and how that would entice the audience who likes to craft.
Even though the project mentions only two typefaces can be used, through the process of printing, ripping and scanning, it was possible to use more than asked.
Final Design
The type only poster plays on type is image, with the counter form of the letter C creating an ear, curved letters hanging from the ear make out the earrings. The phrase, "Make Your Own Look," entices the audience to make a unique earring that is tailored to their personal preferences.
