Brief
The client wanted me to design a campaign for a film festival that is showcasing films of the fantasy genre. The design would capture the essence of fantasy, and not a specific film from the list that are being shown at the film festival.
The main design portrays a scene where a child rides on a ship that takes them on a journey. Sea creatures fly around them in the clouds creating an enchanting scene. Lines flow in the sky create a whimsical feeling, enhancing the enchanting feeling, the stars follow the lines.
Main Concept Poster
Process
Starting from thumbnails, to comped sketches, I based my illustrations on the words: Whimsical, Enchanting and Curiosity. My comped sketches portray scenes where there is an adventure, where discovery and curiosity stems from out of the ordinary happenings.
The two concepts I chose had the most elements I could use for the branding and portrayed the genre the strongest. However, the one chosen was the illustration of the child riding on a ship in the clouds, with sea creatures swimming around them.
Awareness
The items in the awareness touchpoints will gain the attention of the audience in the local area of the event. They include a billboard, vertical banners and bus stop. In the billboard and vertical banner, the design is changed a bit to increase the contrast of the child riding the boat. The audience will pass by quickly from these designs, so I needed them to get the idea more quickly.
Planning
After seeing the awareness signs, the audience will want to look up more information about the event. I designed a website and a mobile app that features the date, time and location of the event. Through some research, my audience wants more information about the movies that will be showing at the festival, so I included the program on both the web and mobile site.
Experience
This touch point includes items that will allow the audience to interact with the design. The program which features the film lists, ratings and synopses, as well as a schedule for the event.
The onsite poster is an anchor which symbolizes the arrival to their destination. The lanyards are given to each staff and attendee. The audience lanyard follows closely to the brands design, however, the staff has inverted colors to stand out amongst the crowd if someone has a question.
Program
Onsite Poster
Lanyard
Follow Up
The follow up includes a tote bag, t-shirt and buttons. This would be the last touchpoint the audience would go through with the event. With the swag, they will be able to promote the event after the dates, as well as share their experiences they had.
Totebag
